How Social Media Can Boost Your SEO

Social Media Practices That Boost SEO

There is an undeniable close relation exist among effective social media marketing and search rankings. Increased presence on social media boost one’s chance of dominating the top pages in the search engine. Both these strategies emphasize on building an attractive identity which naturally attracts visitors. As social media depends on high quality content a strong and visible presence, the struggles you apply on SEO can improve your presence on social media. There are some essential social media practices that can boost the SEO which includes:

1. Promote External Link to the Website

Social media is important because it boosts more external websites to link with your content and the more varied an external link will be, the extra power you will gain in Google’s eyes. Link about the companies can be shared to different accounts across social media and to authorized websites. This will maximize the SEO potential of the involved website.

2. The ‘4S’ of Social Media

It can be defined as making your content

  • Segmented
  • Searchable
  • Snackable
  • Shareable

If you want to use social media to boost SEO, it is perfect to start with these four “S.”

3. Improving Social Media Posts for Searches


The regular posts are beneficial only when the audience interact with them effectively. Optimizing posts on the social media for searches is one of a great deal in ensuring that right people read the posts. When done effectively, this strategy will enhance the bold description of your post to the viewers. It will then offer a great boost to your SEO campaign.

For best outcomes, use strong anchor posts to improve web searches of your brand over social media. One simple way of achieving this is confirming the anchor texts and posts have thorough information about your website or the indorsed product. Not only will it increase your SEO campaigns, but it’ll also increase your brand awareness.

4. Influence Social Sharing

Social sharing also contributes in the brand authority same as external links do. For any search engine like Google, the indication of a provable external link authorizing your brand or content is very significant for minor improvement in the domain authority. So it is important to encourage social sharing and get more and more likes, shares, replies, retweets and favorites. The best part of this tactic is that it’s a self-perpetuating phase; the more individuals share your content, the more new supporters you’ll win, and the more supporters you have, the more shares you’ll get.